MASTER60 Weekly 大師輕鬆讀 – 01 六月 2022-差異化競爭

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Дифференцируйся или умирай!: выживание в эпоху убийственной конкуренции: перевод с английского

Дифференцируйся или умирай!: выживание в эпоху убийственной конкуренции: [12+]

Differentiate or Die : Survival in Our Era of Killer Competition

Джек Траут, Стив Ривкин; [пер. с англ. Е. Колотвина]

Jack Trout, with Steve Rivkin

Trout, Jack, Rivkin, Steve

Траут, Джек

Питер; Альпина Паблишерз

Spectrum Publications

Halsted Press

Серия "Деловой бестселлер", 2-е изд., обновленное и доп., Москва [и др.], Russia, 2014

Серия "Деловой бестселлер", 2-е изд., обновл. и доп., Москва [и др.], Russia, 2010

Библиотека X5 Retail Group, Москва [и др.], Russia, 2010

John Wiley & Sons, Inc. (trade), Hoboken, N.J., 2008

BusinessPro collection, 2nd ed, Hoboken, N.J, ©2008

2nd ed., Hoboken, N.J, New Jersey, March 17, 2000

United States, United States of America

2 edition, March 7, 2008

Includes bibliographical references and index.

Фактическая дата выхода в свет : 2013
Библиогр.: с. 315-319
Пер.: Trout, Jack Differentiate or die 9780470223390

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Библиогр.: с. 299-302
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Библиогр.: с. 212-215
Пер.: Trout, Jack Differentiate or die Jonh Wiley & Sons, Inc. 9780470223390

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<p><P>Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win. <P>Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified&#151;making differentiation even more important.<P>In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn't pull any punches, taking marketers to task for going the easy route too often&#151;using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product's uniquely valuable qualities. <P>Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today's marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing's most intractable problems. <P>From the classic "unique selling proposition" approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters.<P>Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles. <P>Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.</p> <h3>Harvard Business Review - John T. Landry</h3> <p>The book explains key ideas without getting bogged down in abstract concepts. </p>

"Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified - making differentiation even more important." "Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today's marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing's most intractable problems."--Jaquette

"Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified - making differentiation even more important." "Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today's marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing's most intractable problems."--Jacket

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int

2022-07-10