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lgli/by Sunny Crouch & Matthew Housden - Marketing Research for Managers, Third Edition @Team LiB (Butterworth-Heinemann).epub
Marketing Research for Managers, Third Edition @Team LiB 🔍
Crouch, by Sunny & Housden, Matthew Butterworth-Heinemann [Imprint] Elsevier Science & Technology Books, Taylor & Francis (Unlimited), Amsterdam, 2003
英语 [en] · 中文 [zh] · EPUB · 3.4MB · 2003 · 📘 非小说类图书 · 🚀/lgli/zlib · Save
描述
Published 2003, 396 pages.
备用文件名
zlib/no-category/by Sunny Crouch & Matthew Housden/Marketing Research for Managers, Third Edition @Team LiB_18222666.epub
备选标题
Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing)
备选作者
by Sunny Crouch & Matthew Housden
备用出版商
Butterworth-Heinemann Ltd
备用出版商
Architectural Press
备用出版商
Focal Press
备用出版商
Routledge
备用版本
Marketing series, 3rd ed, Oxford ; Boston MA, 2003
备用版本
3rd ed., Amsterdam, Boston, MA, Netherlands, 2003
备用版本
United Kingdom and Ireland, United Kingdom
备用版本
3rd ed., rev, San Diego, July 2003
备用版本
3 edition, July 16, 2003
元数据中的注释
Includes bibliographical references and index.
备用描述
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples
备用描述
This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses
备用描述
Politicians look anxiously at the results of political polls, as they indicate the standing of the party in the country and the standing of its leader.
备用描述
xii, 322 p. : 25 cm
开源日期
2021-11-29
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