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lgli/Pamela N. Danziger [Danziger, Pamela N.] - Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior by Pamela Danziger.epub
Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior by Pamela Danziger 🔍
Pamela N. Danziger [Danziger, Pamela N.] Dearborn Trade Pub., Chicago, Illinois, 2004
英语 [en] · 中文 [zh] · EPUB · 1.3MB · 2004 · 📘 非小说类图书 · 🚀/lgli/zlib · Save
描述
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers. In Why People Buy Things They Don't Need , Danziger
* The 14 justifiers that give consumers "permission" to buy.
* Trends impacting why people purchase what they do.
* How to sell even more to these customers.
* The future of discretionary spending.
备用文件名
zlib/no-category/Pamela N. Danziger [Danziger, Pamela N.]/Why People Buy Things They Dont Need Understanding and Predicting Consumer Behavior by Pamela Danziger_12331877.epub
备用出版商
Dearborn Financial Publishing, Incorporated
备用出版商
Dearborn Real Estate Education
备用出版商
Kaplan Publishing
备用出版商
Kaplan Business
备用版本
United States, United States of America
备用版本
Rev. ed, Chicago, c2004
备用版本
Original, US, 2004
元数据中的注释
Includes bibliographical references (p. 276-277) and index.
备用描述
Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the 'why' drives and directs consumer behavior, they can learn how to get people to buy more things they don't need. In Danziger's book, Why People Buy Things They Don't Need, she covers critical points, including insight into why consumers behave the way they do, real examples of companies that have managed to successfully target and sell consumers 'what they don't need', how to use the emotional aspect of buying often overlooked by marketers, 14 different justifiers that give consumers permission to buy, and examples of 30 different categories of things people buy, from product highlights to consumer characteristics, as well as how those purchases are made
备用描述
"Within the past decade, the way consumers shop has undergone dramatic change; more options are now available, including the ease of shopping from home via the Internet. Beyond that, a dramatic shift has occurred - thanks in part to the drop in cost in buying essentials, discretionary purchases have taken the lead." "Today, emotional spending is an integral part of any purchases consumers make. Spending is now based on wants, not needs. Another critical change? Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy what they don't need is the key to successful marketing today. Once marketers learn how the "why" drives and directs consumer behavior, they can learn how to get people to buy more things they don't need."--BOOK JACKET.
备用描述
Pamela N. Danziger. Includes Bibliographical References (p. 276-277) And Index.
开源日期
2021-04-25
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